Business Plan: Chrisgawa

Details of the business

Chrisgawa is a franchise company and we have 6 outlets in K.L and 5 in J.B, these are our main areas of business. We started out as a partnership business aiming at providing people with massage chairs and health products also hoping to get big profits. After the first year of very satisfying sales, we decide to change our partnership business into a franchise now 18 outlets we have. Our main competitors in this business are Ogawa and Osim. We have different because we put our customers ahead of all else and provide very competitive prices for our products.

Personal Details

Four of us have very different business backgrounds. Kelvin in the main shareholder pumping in most of the money needed to start this business, Shaun specializes in sales and marketing and is also very creative. BingXing has vast experience in designing and is specialist in advertising and promotion. Kar Hua ,he provide us the name for our business and provide the skills of IT.

Personel

We have a total of 125 workers at out K.L branches and 118 at our 5 branches in J.B. These employees range from managers and assistants managers, accountants, designers, sales personnel, drivers and technical service personnel.

Market

Our targeted customers are working adults and older people which need our products to relied stress or pain that they are suffering from. We are also starting to target younger customers with products that are more suitable for them, we have stylish and elegant products. Due to the stiff competition in this business, we are constantly improving on the quality, style and variety of our products.

Marketing

To advertise and promote our products and services, we will be distributing Brochures, Catalog and Flyers . To give people a better impression of our company. We also have our website where people can check for products, promotions and purchase online with free delivery. We also provide free doorstep servicing for the first five years of purchase.

Premises/ Machinery/ Vehicles

Our outlets are located mostly at popular shopping center like Jusco and Giant. The reason we choose these places to set up our outlets is because of the high flow of customers. We have a fleet of delivery trucks to provide the fastest possible speed of delivery.

Objective

We hope to provide:

A) Good quality products

B) Competitive prices

C) Stylish designs

D) Good servicing

The Reasons For Falling Sales

TERMS OF REFERENCE

I was asked by our Sales Director Mr. Ong Chee Meng to write a report about what our customers think about our hypermarket in order to get a pereliminary idea of why we are losing customers. This report is needed by next week.

PROCEEDINGS

TO find our about why our company are facing such problems, I conducted surveys and handed out questions to customers. The questions asked include:

A. What do you think of the quality of our products ?

B. What do you think of our facilities (cafe , toilets)?

C.How do we compare with other hypermarkets ?

FINDINGS

Based on the surveys, I found that :

A. Several customers commented about the slow service in all departments particularly at the cashiers counters.

B. Customers also noted a lack of cleanliness in the cafe and toilets.

C. We offer reasonable prices for all products.

CONCLUSIONS

It can generally be assumed that we have good quality products but have to improve on our services is an issue that we must look into.

RECOMMENDATIONS

I would recomment that :

A. We improve on our service.

B. Keep our toilets and cafe's clean.

Shaun. 18 October 2009

MEMORANDUM

To :All Members and Staff

From :Shaun-jit singh,Manager

Ref/Ref.no :1K/2009

Date :September 28 , 2009

Subject :EFFECTIVE CUSTOMER SERVICE TRAINNING

This memo is to informe all our companies members and staffs that our company is having a EFFECTIVE CUSTOMER SERVICE TRANING program and it is compulsory that all staff attend the traning dressed in staff uniform.staff should be puntual and are encouraged to conduct discussions in english.

The heads of departments should be there to take atttendance of their members of staff.

Head of Human Resource Dpartment are incharge of making sure that the rooms are ready the day before and must have sufficients chairs and tables and stationary (Pens,Paper,Paper files)must be provided for the staff.

Refreshment including one hot drink,one bottle of mineral water and lunch should be provided for all staff that attends the course.

Staff are not allowed to turn on their hand sets during the training and should pay high attentions at all times.Addtional details will be given in a handbook on the day of the training.

SJS

1.Type Of Business

The type of business we chose to start is a resort, called Grand Guardian Resort. It is located beside a beach and close to a forest. Our main aim is to earn profit and provide a place of fun and relaxsation which is also close to nature.

2.Target Customers

The customers we aim are from low end to high end, from young to old, we have different packages and itineraries suitable for locals and foriengers.

3.Methods Of Promotion And Advertising

We have free membership for the first six months, advertisements in our other businesses that our company runs like Grand Guardian Motors; our own brand of fasion products, and a travel company. You can get vouchers for special discounts if you spend certain amounts in our other businesses.If you are a Grand Guardian member, you will be entitled to a special birthday discounts. Members will also get a chance of becoming our lucky member of the month to win attractive prizes

4.Type Of Employees

• Creative
• Full comittement
• Good working attitude
• Good leading qualities for those in the management
• Good communitating skills

Cover Letter

Chardles Woon
6, Koren Str,
15660 London.

Clarke Hooper
St. Lauren Way
Slough , Berkshire
SL1 2BW
2 September 2009


Dear Mrs/Ms Hocking


Request a position as an Account Handler


I am very excited about the position you have avaiable in your marketing department which i saw in The New York Times.It would be wondeful to work for your prestigious company, and I am ready to make an outstanding contributions to your work force.


I believe the position of an account handler calss for someone who is enthusiatic, task-oriented , and creative and I am qualified for the job.


My precious experience as a Graphic Designer Cum Head of Projects at Sand storm Designs has afforded me in the skills required in promotional marketing. I am an excellent team player and I am able to organize as well as successfully lead a team in a project that prioritizes on the re-branding and re-vamping of companies.


I am fluent in English and also French, which is imperaative to your industry in Berkshire.I also have proficient computer skills, as I work daily with the Microsoft Office programs and the internet.


To futher acquaint you with specifics of my background I am enclosing my resume.Thank you for your time and consideration;I hope to see you soon.



Yours Sincerely,
Chardles Woon

Cadbury

A Glass And A Half Full Of Joy

Around The World

The Return

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