Business Plan: Chrisgawa

Details of the business

Chrisgawa is a franchise company and we have 6 outlets in K.L and 5 in J.B, these are our main areas of business. We started out as a partnership business aiming at providing people with massage chairs and health products also hoping to get big profits. After the first year of very satisfying sales, we decide to change our partnership business into a franchise now 18 outlets we have. Our main competitors in this business are Ogawa and Osim. We have different because we put our customers ahead of all else and provide very competitive prices for our products.

Personal Details

Four of us have very different business backgrounds. Kelvin in the main shareholder pumping in most of the money needed to start this business, Shaun specializes in sales and marketing and is also very creative. BingXing has vast experience in designing and is specialist in advertising and promotion. Kar Hua ,he provide us the name for our business and provide the skills of IT.

Personel

We have a total of 125 workers at out K.L branches and 118 at our 5 branches in J.B. These employees range from managers and assistants managers, accountants, designers, sales personnel, drivers and technical service personnel.

Market

Our targeted customers are working adults and older people which need our products to relied stress or pain that they are suffering from. We are also starting to target younger customers with products that are more suitable for them, we have stylish and elegant products. Due to the stiff competition in this business, we are constantly improving on the quality, style and variety of our products.

Marketing

To advertise and promote our products and services, we will be distributing Brochures, Catalog and Flyers . To give people a better impression of our company. We also have our website where people can check for products, promotions and purchase online with free delivery. We also provide free doorstep servicing for the first five years of purchase.

Premises/ Machinery/ Vehicles

Our outlets are located mostly at popular shopping center like Jusco and Giant. The reason we choose these places to set up our outlets is because of the high flow of customers. We have a fleet of delivery trucks to provide the fastest possible speed of delivery.

Objective

We hope to provide:

A) Good quality products

B) Competitive prices

C) Stylish designs

D) Good servicing